About the UP Awards


The UP Awards are presented to exhibitors that show the most flair and innovation in building up the best booth designs during The Architecture & Building Series 2017!

Judging Criteria for the UP Awards


The following notes aim to help exhibitors and their designers by clarifying the criteria employed by the judging panel. On-site judging will take place on 04 October 2017, from 3.30pm onwards in Halls B & C, Marina Bay Sands.

How to Participate


You need to submit your booth design and this application form to be considered for The UP Awards. All exhibitors are eligible to enter. The Awards are presented to the exhibitors that show the most flair and innovation in building up the best booth design during the exhibition. There are TWO award categories:

  • Best Boutique Booth (35sqm & Below)
  • Best Larger Booth (36sqm & Above)

A panel of independent judges decides on the deserving exhibitors and will visit each stand on first day of exhibition.

What the Judges Look For


The judges will seek out exhibits showing a strong, stylish and confident visual presence that highlights an accomplished and differentiated brand.  Success is not dependent on scale; but instead creative brand strategy as well as aesthetics – what sets your booth apart.

In other words, has the designer successfully manipulated the built environment of the exhibit to ensure that it is a front-line expression of their client’s corporate message, their core brand values and their ethos? Delivering effective brand communication and generating emotionally-resonant brand experiences that reach, entertain and inform critical audiences depends upon the successful delivery of key messages to visitors is therefore essential.
 

What do I get for winning the UP Award?


Best Boutique Booth Category (35sqm & below)

Diamond

 

Complimentary  15sqm

Complimentary Dinner Passes x 2

Complimentary 1 Full Page Spread in 1 Issue of The Singapore Architect

Worth $11,700

Worth $540

Worth $3,100

Gold

 

Complimentary  9sqm

Complimentary Dinner Passes x 2

Complimentary 1 Full Page Spread in 1 Issue of The Singapore Architect

Worth $7,800

Worth $540

Worth $3,100

 

Best Larger Booth Category (36sqm & above)

Diamond

 

Complimentary 27sqm (Bare space)

Complimentary Dinner Passes x 2

Complimentary Double Page Spread in 1 Issue of The Singapore Architect

Worth $23,400

Worth $540

Worth $5,400

Gold

 

Complimentary 15sqm (Bare space)

Complimentary Dinner Passes x 2

Complimentary Full Page Spread in 1 Issue of The Singapore Architect

Worth $11,700

Worth $540

Worth $3,100

 

 For more information, please contact Ms Zann Wong:
Email: zann@cems.com.sg
Tel: 6278 8666  |  Fax: 62784077